Consult & organize
Clarify your goals, products, candidate countries, and challenges.
Helping Japanese companies earn worldwide.
Helping Japanese companies earn worldwide.
Will it sell overseas?
Start with a small test.
You have a great product, but you’re not sure how to sell it abroad.
GOA supports you from market research to test sales and building sales channels.
Together, we’ll turn your company’s next step into a concrete plan.
Free self-check / Nothing you enter is sent
GOA APPROACH01 / 03
Before any major investment.
01
RESEARCHVerify the market
Who to sell to, and at what price.
02
TESTSell on a small scale
See real demand and real profit.
03
DECIDELet results decide what’s next
Proceed. Improve. Reconsider.
From consideration to real business.
The first stumbling blocks overseas
Has “we want to go global”
stalled at “but how?”
01
Not sure which country fits
Market size alone can’t tell you whether a market suits your product.
02
No local partners
Without connections to buyers or experts, it’s hard to know whom to ask first.
03
Wary of investing up front
You want to confirm sales potential and costs before setting up a company or office.
For companies looking to grow overseas sales: food, agricultural and regional products, manufacturing, beauty, uniquely Japanese services, and more.
How GOA works
Don’t make going overseas
a one-time gamble.
At each stage, decide whether to continue, improve, or stop.
We move forward while keeping unnecessary up-front investment low.
Check the market
Understand the market through research, site visits, and tailored studies.
Test sales
Measure local response and profit, with all costs included.
Build sales channels
Connect with agents and buyers for ongoing sales.
Full-scale entry
If needed, move on to a local entity, office, and local operations.
Timelines and activities vary by project and require review based on your product and business.
Overseas market testing
Not just sales:
insight for your next decision.
Through live commerce (selling products via live video streams) and overseas online sales, we see how customers actually respond.
Will they buy at that price?Who is buying?Is there profit after shipping and duties?Will it lead to repeat or ongoing sales?
The method is chosen after reviewing your product’s characteristics, each country’s regulations, and the terms of the sales platforms used.
Expand the opportunity
Once response and profit are confirmed, we look at ongoing sales and more sales channels.
Adjust and test again
We revisit pricing, packaging, messaging, and sales methods, then retest.
Don’t rush to invest
We consider other markets or rethink the product, and hold off on major investment.
Separate roles, connected support.
The right support for where you are now.
You don’t need every contract from day one.
STEP 01 / Learn
GOA (General Incorporated Association)
Discover · Learn · Connect
- General information on overseas expansion
- Study sessions and networking events
- General consultation desk
- Information on overseas inspection tours
- Referrals to hands-on support partners and experts
STEP 02 / Test
GOA Holdings
Research · Test · Sell
- Planning and running overseas inspection tours
- Market research and entry planning
- Test sales and live commerce
- Developing buyers, agents, and customers
- Coordination with experts on company setup and more
STEP 03 / Expand
Local GOA entities
Act locally · Keep it going
- Connections with local people and businesses
- Coordination with lawyers, accountants, and other experts
- Support for local business operations
- Ongoing support after market entry
Local support in the US and Thailand. Vietnam is in preparation. Scope varies by country.
Pricing
Choose the services
that fit your stage.
Basic support covered by membership fees is kept
separate from hands-on support for individual projects.
Start with information and networking
GOA (General Incorporated Association)
¥11,000/ month (tax incl.)
Enrollment fee: ¥11,000 (tax incl.)
General information, study sessions and networking events, inspection tour information, and referrals.
Organize your company’s situationToward concrete overseas expansion
GOA Holdings JAPAN
¥55,000/ month (tax incl.)
Enrollment fee: ¥110,000 (tax incl.)
Basic support for overseas expansion. Hands-on projects such as market research, test sales, and inspection tours are generally quoted separately.
Prepare a consultation to get startedSupport on the ground
Local GOA entities
GOA USA
US$500 / month + applicable taxes
GOA Thailand10,000 THB / month + VAT
GOA Thailand’s fee is in Thai baht (THB), excluding value-added tax (VAT).
Terms for Vietnam and other countries are set individually.
Prices shown are based on the materials provided. Fees and terms may vary depending on individual contracts and each country’s laws. Please confirm the latest terms before signing a contract.
Overseas expansion self-check
Start by finding out
where your company stands.
Answer four questions to see what to sort out first. This is not an assessment of how well you would sell in any particular country.
Free / Nothing you enter is sent or stored
This is not a diagnosis based on market research, nor a guarantee of sales.
FAQ
Things to know
before you start.
Can we use GOA without any overseas experience?
If you have a product or service you’d like to sell overseas, you can start by clarifying your goals, candidate countries, and challenges. We’ll explain the support available after reviewing your business and products.
Do we need to set up an overseas company first?
Not necessarily. Based on the results of market checks and test sales, a local entity or office is considered only if needed. The required procedures depend on how you sell.
Do membership fees include test sales or inspection tours?
The GOA Holdings membership fee covers basic support. Individual hands-on projects such as market research, test sales, and overseas inspection tours are generally quoted separately. You will review the scope and costs before anything begins.
Do we have to join every GOA organization?
No. You choose only the services you need for your stage. Each entity has its own role and contract.
Will test sales guarantee that our product sells?
We do not guarantee sales or profit. Test sales help you check customer response, pricing, logistics costs, and more, so you have the information to decide on your next investment.
Overseas expansion consultation
Turn “someday overseas”
into a concrete step.
Your products, target countries, and current challenges.
Start with what you know and put your questions together.